Martha Cove Yacht Squadron’s Strategy July 2021 to December 2022

Martha Cove Yacht Squadron’s purpose is to connect, inspire and foster community in the Martha Cove area through our shared love of boating.   Our values that serve our purpose are;
  • We care about Community
  • We are inclusive
  • We build capabilities & inspire confidence
We first started our strategic planning process at our members forum in early 2020, and whilst covid-19 and various lockdowns hampered many of our activities, your committee continued to work hard behind the scenes, building on the forum and other inputs, to define how we will bring this purpose to life.   We’re now pleased to share our strategic plan for the next 18 months with you. 


Martha Cove Yacht Squadron is transforming what it means to belong to a community-based Yacht Squadron.  Founded in 2019 on the belief that any day on, in or near the water is a good day and the ideals of camaraderie, community and meaningful connections, we welcome all members, all types of boats and watercraft, and all people who feel a connection to the water.

Our varied membership comprises of boat owners, non-boat owners, singles and families, people with a passion for racing or cruisers under power or sail.  While many of our members live at Martha Cove and the surrounding areas, others are from further afield and visit our beautiful Mornington Peninsula whenever they can.

As a new organisation, our first priority is to our members and building the infrastructure that will allow us to continue to grow in a sustainable way and to deliver the program of services and events that will advance our purpose. 

Our Strategic Priorities for – July 2021 to December 2022

We’re coming off the back of a period in which we were restricted from running activities and engaging our members in ways we would have liked due to the impact of Covid-19.  Therefore, our primary focus for the next 18 months is to re-engage members and ensure that Martha Cove Yacht Squadron is healthy and strong in anticipation of future growth.  In order to achieve this, our strategic priorities are;

  • To ensure ethical and sustainable governance and management practices
  • To improve and strengthen our communication to MCYS members.
  • To increase the number of members actively participating in MCYS events and activities.
Throughout the strategic planning process, our purpose and values have been top of mind.  Our strategy has been informed by input from MCYS members and further developed by the MCYS committee.  We look forward to discussing our plans for the next 18 months with you at our next members social night –  6pm on Friday 2nd July at the Atrium.  In the meantime, if you have any questions, please don’t hesitate to get in touch with our Commodore John Hall or Vice Commodore Gareth Davies. 
Read the full Strategy here

Come and talk Strategy at this Friday’s drinks!

We look forward to discussing our plans for the next 18 months with you at our next members social night –  6pm on Friday 2nd July at the Atrium.


Our Sponsors

Just a reminder of the great sponsors we have: 

Moneta Super

Moneta Super enjoys the reputation of being one of the most successful SMSF management firms in Victoria. Moneta Super have earned this reputation by offering continuous service to theirclients over many years by:

  • Offering tailored SMSF services for your needs
  • Understanding your SMSF Needs
  • Building long term client relationships
  • Knowing your SMSF is important to us
  • Believing in honest and expert advice
  • Offering cost effective services
  • Knowing how to cater for changes
  • Taking responsibility

Moneta Super was established in 2010 following the amalgamation of several administration businesses. Their collective experience is more than 20 years.

Moneta Super have a range of clients with their own tailored SMSF funds. They have assisted their clients to take control of their financial future with their specialised services.

Moneta Super helps organise all the activities associated with managing your SMSF such as Establishment, Auditing, Accounting, Tax and so on.

For more information

Phone: 03-9813-0133


With a 30-year career in the automotive industry, working on everything from trucks to Rolls Royce cars, Mornington’s newest Batteryologist Brad Fitzsimmons aims to ensure his team delivers first class service. 

“We have been very lucky to secure our store in the heart of Mornington, on Mornington Tyabb Road making us accessible to the complete Peninsula,” Brad said. “Whether you need batteries or just some advice on your charging needs, call in and see us – all our staff have been extensively trained and happy to help however big or small your query.”

BETTER® Estate Agents is a boutique real estate agency formerly based in Malvern, now local and dedicated to the Peninsula. Equipped with the industry’s best practice, highest standards and the most effective property marketing methods, the company has consistently delivered sales results eclipsing the market valuations.

Its founder on owner James Martin is a fully licensed real estate agent with 14 years of experience and customer service excellence, providing an in-depth local market expertise to his clients and creating new price records in the area.

Equipped with a superior skillset and well-honed sales, people and multilingual skills, James is an accomplished sales professional and a top negotiator. He translates the complexity of the property sales process into an easy and safe, step-by-step journey for his vendors, making the selling process a worry-free and satisfying experience.

Delivering a strong proven track record of achieving above-market sales results, especially in the top tier multi-million dollar property segment and producing successful sales where other agents have failed  –  The Achiever Gives More.

James’ interests are well vested in the Peninsula with his local property developments and two substantial B&B establishments in the area.

James is passionate about sailing and boasts international sailing experience. He is an active and valuable contributor as general committee member of the Martha Cove Yacht Squadron, and an ongoing sponsor of the club.

Call James today on 0411 660 877 for all your property needs – be it a complimentary market appraisal or a confidential, no-obligation consultation.


JimmyRum is a craft rum distillery with an audacious goal, to change the way Australians think about rum. Uncomplicated, unpretentious and unruly, we’re putting together rums that are distinctive and downright delicious. Handcrafted on the beautiful Mornington Peninsula in Victoria, JimmyRum uses Australian grown and owned sugarcane juice and molasses, which they then ferment and distil in their stunning Italian still, Matilda, then the ageing process occurs in new and ex-bourbon American Oak barrels. JimmyRum introduces visitors to their delicious, distinctive rums through an unforgettable tasting experience right in the midst of their distillery in Dromana. 
Sport Phillip Marine incorporates the registered businesses of Mornington Bait and Tackle, Mornington Dive and Snorkel, Peninsula Rigging Services and Mornington Outdoor Clothing Company. SPMs key retail focus is yachting and power boat chandlery, fishing tackle and bait, wet weather gear and outdoor clothing, boat shoes, dive, snorkel and ski products, books, safety gear including lifejackets, flares, EPIRBs and fire extinguishers, paints & varnishes, fiberglass & epoxy products, Dunbier trailer parts & spares, marine charts and instruments, a whole wall of rope and stainless steel screws, nuts, bolts & rivets sold singly for convenience.